Tony's Chocolonely, and, the dont-eat-it-all-at-once-you-fat-bastard phenomenon

2025-02-06 • no tags • 380 words

My six bars of Tony's Chocolonely have arrived, two bars each of three different flavours. I just tried a bit this morning, and also gave some to my mum: it's really nice, and really strong too.

I decided to get this bar of chocolate as it doesn't support all the bad things that go on in the cocoa industry, child slavery and the like. It's sort of a case of trying to extend the principles of veganism beyond just animals, like "ethical consumerism" or something like that. Sounds really cool and fancy, right? (and a bit holier-than-thou too. not really the intent)

It's really nice, though. I do like chocolate: I decided I would stop buying traditional chocolate from the shops after finding out that the nice chocolate I buy from Aldis (Moser Roth) ranks as one of the worst on the egg-ranking thing that exists for chocolate. Storck, as a brand, that is. So I would avoid it from now on. Then thinking, I also don't want to support Nestle (like I did for a little while buying their vegan Kit Kats - which were lovely, by the way) for a similar reason. So I settled on reducing my chocolate intake overall, and only buying from a good brand, hence Tony's chocolate.

Now, usually I would have bought two bars of Moser Roth, told myself that it was fine and I would eat each bar over the course of several days, and then demolished both bars within the day. I really don't have self-control.

Now, I've got a bit of a stricter routine, because I actually can't buy any more chocolate at all from the shops, but I know I've got one bar per month. Big bars, too.

There comes a bit of a dilemma. I sort of have a bit of a constraint now, stopping the eating-it-all-at-once-you-fat-bastard phenomenon, but then how should I eat it? For instance, I could give myself it piecemeal, a little bit each day. Or, I could use it as a reward (carrot, but like, unhealthy) for doing good things, like exercise, or whatever. And when I eat it, should I eat the small bit all at once, or keep it in my mouth for ten minutes and properly savour it?

Dilemmas dilemmas.

Still, I think this kind of enforced-scarcity is good for me, and makes me treasure the chocolate itself a lot more.